What Will You Do When Google Ends Call History and Profile Chat?

Google’s recent decision to discontinue call history and profile chat features has significant implications for businesses that relied on these tools to engage with customers. Effective July 31, 2024, these features will no longer be available, leaving businesses searching for alternative ways to maintain and enhance customer interactions. Understanding the impact of this change and exploring new avenues for communication is essential for businesses to continue providing excellent customer service. Continue reading »

SEO is an important aspect of web design because you want your site to rank in search. Many websites get so focused on creating a website for robots that they forget the real intent of SEO is for humans. Google’s mission is to maximize access to information and to help people find the information they want. Not every human user reads a screen. Assistive technology, such as a screen reader or closed captioning, can help every user access your website. Let’s discuss SEO and ADA compliance. Continue reading »

Google understands that businesses want to be visible in searches and so they’ve provided one of the best digital marketing tools for local businesses.

Should You Invest in SEO or PPC Marketing? It Depends… Whether your customer uses Yahoo, Bing or Google, if your business doesn’t rank high in the search, you’ll never get found.

Use social media marketing channels to enhance your company’s search engine optimization. Tips to use social media the right way and 3 things to avoid as you create content for your business’s social media accounts.

Schema.org has been around for years, but many business still aren’t taking advantage of this very valuable tool. While Schema hasn’t been proven to improve your website’s rank in search engines, the real benefit of schema is in the enhanced prominence and appearance of your listing on search engine sites like Google, Bing and Yahoo. While you might not jump in the rankings, your listing in the results could be more informative and more attractive to those searching. Continue reading »

Is Your Business Harnessing Digital Marketing Trends to Create a 21st Century Marketing Strategy?

The growth of the internet and digital media has opened up a vast landscape for businesses and brands. Continue reading »

Google Posts are now available to all business owners with a claimed Google My Business listing! [Step by Step Guide: How to Claim Your Google My Business] Until recently, this… Continue Reading »

Have you ever been super excited to watch a YouTube video, only to be stopped by a man trying to sell you a book about how to become successful? Well that short precursor to the video is an advertisement!

Everything You Need to Know about YouTube Video Advertising

What is it?

The YouTube ads intertwined in videos are called instream ads. They can be a very useful tool for companies trying to grow and develop their brand! They can either be skippable or non-skippable and are presented before, during or after the video. There are also display ads, which appear to the right of the feature video and above the video suggestions list, overlay ads which are presented in a semi-transparent rectangular box at the bottom half of the video, and bumper ads which are non-skippable video ads that are displayed over the video. Lastly, advertisers can also use sponsored cards to display content that may be relevant to your video, such as products featured in the video. Continue reading »

All businesses strive to connect with their local community and customers. The internet has created a landscape for businesses to showcase their offerings and closely understand their most loyal customers. Local search engine optimization (SEO) is one of the digital age’s most vital tools and should be leveraged to optimize your firm’s local results. Google My Business and Google Plus play a tremendous role into your brands presence in local Google search results. Continue reading »