Improving your Website’s Search Appearance with Schema Markup

Schema.org has been around for years, but many business still aren’t taking advantage of this very valuable tool. While Schema hasn’t been proven to improve your website’s rank in search engines, the real benefit of schema is in the enhanced prominence and appearance of your listing on search engine sites like Google, Bing and Yahoo. While you might not jump in the rankings, your listing in the results could be more informative and more attractive to those searching. Continue reading »

YouTube Advertising 101

youtube video ads marketing

Have you ever been super excited to watch a YouTube video, only to be stopped by a man trying to sell you a book about how to become successful? Well that short precursor to the video is an advertisement!

 

Everything You Need to Know about YouTube Video Advertising

 

What is it?

The YouTube ads intertwined in videos are called instream ads. They can be a very useful tool for companies trying to grow and develop their brand! They can either be skippable or non-skippable and are presented before, during or after the video. There are also display ads, which appear to the right of the feature video and above the video suggestions list, overlay ads which are presented in a semi-transparent rectangular box at the bottom half of the video, and bumper ads which are non-skippable video ads that are displayed over the video. Lastly, advertisers can also use sponsored cards to display content that may be relevant to your video, such as products featured in the video.
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How to Increase Your Local Search Rankings with Google My Business and Google Plus

Increase local search rankings with google apps

All businesses strive to connect with their local community and customers. The internet has created a landscape for businesses to showcase their offerings and closely understand their most loyal customers. Local search engine optimization (SEO) is one of the digital age’s most vital tools and should be leveraged to optimize your firm’s local results. Google My Business and Google Plus play a tremendous role into your brands presence in local Google search results. Continue reading »

Nieto Fine Art Blog Receives Recognition With Online Marketing Assistance

Social Media Marketing Strategy Pays Off for Fine Art Gallery

Nieto Fine Art, an online contemporary art gallery featuring the works of Native American artist John Nieto, was recently named one of the “Top 100 Art Blogs Every Artist Must Read” by Feedspot. This honor put the gallery in the company of many reputable and up and coming artists as well as several museum blogs from around the country. Continue reading »

Rare Disease Healthcare Marketing

Healthcare Social Media Marketing Case Study Bay Area

Social Media Marketing that Works for Healthcare

Patient Worthy™ came to SEO Pro in mid 2015 with aspirations to grow awareness about a number of rare diseases. Along with raising awareness, Patient Worthy™ aimed to create a support community made up of patients with rare diseases, their families, and their caregivers and ultimately to make money to keep their business going by selling advertising space to healthcare marketers. Continue reading »

Don’t Miss Out On Video Marketing

Video marketing has arrived. It’s no longer on the way. Don’t miss the train.

video marketing stats

Today, 18-24 year olds spend more time online than they do watching TV, while 25-35 year olds split their time right down the middle. Across all ages the trend is up for online use vs TV and it’s time not only to be seen but heard across all platforms.

Online video ads are less expensive, they have higher conversion rates, and they’re going to reach your target audience more times than not, opposed to TV ads that are on target less than half the time.

It’s a no-brainer, why is video marketing not a part of your marketing strategy discussion? If you need more convincing check out the video marketing stats below. Continue reading »