The Role of Social Media for Small Business

, Posted in SEO, SEO Tips, Social Media, Social Media Marketing, Social Media Marketing Tips Recognition by .

Why Social Media Matters for Businesses

san francisco social media marketingIf you own a small business, you understand why it feels like there are never enough hours in the day. Let’s consider how you divide those precious hours for your business. How much time are you (or an employee) spending on Marketing, Advertising and Social Media? Six or seven years ago, “Social Media Marketing” didn’t exist. Here we are, in late 2013, and an astounding 86% of marketers say that social media is important to their business. Over 60% of them say that social media generates leads, from just 6 hours a week on the “Big Three” (Facebook, Twitter and Google+). Continue reading »

How Google Plus (G+) Helps With SEO

, Posted in Cool new SEO tricks, Google, Google Plus, SEO Tips Recognition by .

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How long will you wait to G+?

G+ for San Francisco SEOIf you’re sitting back, waiting for your “friends” on Facebook to join Google Plus (a.k.a. Google+ or G+) before you create a personal profile or business page, you’re truly missing out on supreme SEO real estate. Many have taken to the “wait and see” approach, especially with more social networks, now, than ever before. Nearly every day we hear, “I’m already on Facebook and Twitter, do I really need to be on Google Plus, too?” The answer is yes, but let us explain why.

SMO of SEO

Social signals from the Google+ platform are becoming more important for determining search engine results. Joshua Berg, SEO/SMO Specialist at REALSMO, calls this “the social media optimization (SMO) of SEO.” Berg explains, “social signals provide a much better way of filtering out the noise and improving the quality of search results. This is a trend that will continue because it is a much better way of understanding what people really want, which is one of Google’s founding principles.” Continue reading »

Piano Store SEO and Social Media Marketing Case Study

, Posted in SEO & Social Media Case Studies, SEO case study Recognition by .

Local San Francisco Piano Store Go’s Social with SEO & Social Media Marketing

It started with a simple website redesign…

Many companies (even large ones) make the mistake of trying to get their website built as cheaply as they can find and skimp on their SEO and social media marketing, thinking it’s just a fad or child’s play. They know they want something online, so they either asked their admin or IT department to learn how to build one, or had a friend-of-a-friend do it on the side. Most companies got what they paid for. This might have been okay 10 years ago (“At least I got something online”), but this won’t cut it today. The stakes are too high and ignoring this fact may kill your company. Continue reading »