Have you ever been super excited to watch a YouTube video, only to be stopped by a man trying to sell you a book about how to become successful? Well that short precursor to the video is an advertisement!

Everything You Need to Know about YouTube Video Advertising

What is it?

The YouTube ads intertwined in videos are called instream ads. They can be a very useful tool for companies trying to grow and develop their brand! They can either be skippable or non-skippable and are presented before, during or after the video. There are also display ads, which appear to the right of the feature video and above the video suggestions list, overlay ads which are presented in a semi-transparent rectangular box at the bottom half of the video, and bumper ads which are non-skippable video ads that are displayed over the video. Lastly, advertisers can also use sponsored cards to display content that may be relevant to your video, such as products featured in the video. Continue reading »

Video marketing has arrived. It’s no longer on the way. Don’t miss the train.

Today, 18-24 year olds spend more time online than they do watching TV, while 25-35 year olds split their time right down the middle. Across all ages the trend is up for online use vs TV and it’s time not only to be seen but heard across all platforms.

Online video ads are less expensive, they have higher conversion rates, and they’re going to reach your target audience more times than not, opposed to TV ads that are on target less than half the time.

It’s a no-brainer, why is video marketing not a part of your marketing strategy discussion? If you need more convincing check out the video marketing stats below. Continue reading »